The Maya Global eSIM is the best eSIM for Italy for travelers who want one flat price for their trip length: unlimited data with a daily high-speed allowance, from USD 9.99. You install it once, it covers Italy and 165+ countries, and the next trip needs a new plan and nothing else.
Landing in Rome with a dead phone and a hunt for airport Wi-Fi is a bad first hour. Here’s how to skip it.
Maya Mobile is the best eSIM for a trip to Italy
Maya Mobile covers Italy on one Global eSIM that works in 165+ countries, and the price is the same in every country. There’s no per-country or per-region plan to pick.
You install it once and it stays on your phone. Apple App Store rates “Maya Mobile: Travel eSIM” at 4.5 out of 5 from 737 ratings (Apple App Store, 2026), and Trustpilot gives Maya the same score from 12,824 reviews (Trustpilot, 2026).
Pick a plan, land, connect.
How much does an eSIM for Italy cost for 3, 7, 14 or 30 days?
The Global eSIM costs one flat price per plan length (3, 7, 14 or 30 days), from USD 9.99, with no per-gigabyte or per-country charge. Pick the length that matches the trip and pay that price once.
- 3 days: USD 9.99 (USD 3.33/day), suited to weekend trips and short getaways.
- 7 days: USD 19.99 (USD 2.86/day), suited to week-long trips and city breaks.
- 14 days: USD 27.99 (USD 2.00/day), suited to holidays and two-week trips, and marked Most Popular.
- 30 days: USD 49.99 (USD 1.67/day), suited to long trips and digital nomads, and marked Best Value.
Every plan is a one-time purchase. When its days end, it ends, unless you’ve turned on Auto Top-Up.
What does unlimited data mean on an Italy eSIM?
Unlimited on the Global eSIM comes with a daily high-speed allowance, the Daily Quota, set out in our terms, so data keeps working every day of the trip. A fixed-gigabyte plan stops when its data runs out, and a daily-capped plan resets each day.
Italy eSIMs come as fixed data, daily-capped unlimited data, or true unlimited data, so check which kind you’re buying.
On Maya, all plans include the Daily Quota, at up to 4G LTE or 5G where available on local networks. It resets automatically every 24 hours. After the Daily Quota is used up, data slows to standard speed until the next reset.
Want to see where you stand? Log in to your Maya Mobile account and check your current data usage any time.
What coverage should you expect from an eSIM across Italy?
Network strength in rural or rugged areas such as the Dolomites, Sicily and the Amalfi Coast varies by carrier.
We have no partner-network or rural-coverage notes to add for Italy, so we say nothing more on it. If your trip is mostly mountains or coast, that’s the one place to weigh the carrier first.
How do you set up an eSIM for Italy before you fly?
Install the Maya eSIM once, before the trip. On landing, switch it on and select it for Cellular Data.
Your plan begins counting once you enable the Maya eSIM in your phone settings, and Maya stays on your phone permanently, so for each trip you only buy a new plan, with no reinstalling.
After a plan ends, the eSIM stays on the device, ready for the next trip. Done! The rest of the trip is yours.
What should you check before buying an eSIM for Italy?
Check that your phone supports eSIM, then check Auto Top-Up and the refund terms. Check that your phone is an iPhone 11 or newer, or an Android device on Android 10 or later.
On the iPhone side, the iPhone 11, 12, 13, 14, 15 and 16 series work, as do the iPhone XS, XS Max, XR, and the SE 2nd Gen. (2020) and 3rd Gen. (2022). Among Samsung Galaxy phones, the S20, S21, S22, S23, S24 and S25 series, Z Flip and Z Fold models, A34, A54, A55 and A56 5G, Fold and Note20 models are supported. The full list is at maya.net/esim-compatible-devices, which is where to confirm your exact model.
Auto Top-Up is opt-in and off by default.
Then there’s what goes wrong elsewhere. Michael F. gave Saily two stars on Trustpilot on September 23, 2025, in a review of Saily: “Easy to setup, although haven’t used it yet. Added 2nd day: At arrival, Lisbon airport free wifi sign-in was showing a browser 404 error page, while my wife’s phone signed in fine. Changing to Saily eSim1 was easy enough, turning roaming on, but getting decent data rate, even after 2 reboots, barely any signal, Saily chat was on and off line, Speedtest was showing no connection. Was on with 4 different agents – frustrating – not enough bandwidth to send screenshots, so a lot of typing. Through spoty internet, has to update to truphone.com entry, NOS 1Global API and one other custom setting on my new Zfold7. Well over 2 hours, 6:30 am flight arrival till close to 10:30 by the time I was able to get setup, so I could a decent internet access to access Google Maps and train info, to see where I needed to go for my hotel. Never had this much trouble ever! Once I was able to get it working making several custom setting changes from live agent assistant, then it was good, meanwhile my phone was half dead using it for so long trying to get a decent internet signal. My signal bars were full, just settings were all wrong. I don’t understand why I had to go through all of this, then have to make several custom modifications to network setup on the new eSim from Saily… Why would they not be pre-configured or at least have these settings in some instructions as part of the eSim installation or part of the instructions after purchasing the 10Gig 30 day plan, the system knew it was for Portugal, there was no specific instructions on required custom network settings and took several hours to get it working…. I read reviews with a high rating. Can’t imagine having to go through this every time I travel somewhere, so I don’t know how I can use the same service again, knowing I may have to go through this again, meanwhile my wife had to wait with me for several hours. I knew about the tips to not get charged extra when arriving in another Country, installing the Saily eSim, but the custom settings for API and service types was not know until after I was at the mercy of a severely poor data connection with full bar signal and not able to use the Lisbon Portugal free airport wifi. Now that it is up, it seems fine for the 2nd day using it. The reason for 2 stars is having to spend hours trying to setup with 4 different live chat agents, which were fine, but had repeats of similar info to resolve my initial connection issues, until it finally worked… Sitting on stone ledge for over an hour and over an hour outside the airport trying to get a internet signal – was a wonder I was able to even chat with Saily tech agents in the first place.”
Which eSIM plan fits your Italy trip: per country, regional or global?
The table lists, in each company’s own published words, how Maya, Airalo, Holafly, Saily, Nomad and Ubigi sell their plans: per country, per region or global, and by the gigabyte or unlimited. A traveler reading it for Italy sees which plan types each company offers.
| Travel eSIM | How plans are sold | Unlimited plan allowance, as published |
|---|---|---|
| Maya Mobile | One Global eSIM for 165+ countries, unlimited data at a flat price by trip length: USD 9.99 for 3 days, USD 19.99 for 7 days, USD 27.99 for 14 days, USD 49.99 for 30 days | A daily high-speed data allowance (the Daily Quota) at up to 4G LTE or 5G where local networks offer it, reset every 24 hours; unlimited data at standard speed once the Daily Quota is used |
| Airalo | Per country, per region, or one global plan; priced in USD | Our unlimited data packages don’t have a fixed total data cap. However, to keep the network running fairly for everyone, when you use more than 3GB in a day, we’ll slow down (or “throttle”) your internet speed to 1 Mbps for the rest of that day. Your full high-speed connection will automatically be restored when your daily allowance next resets. Your daily allowance resets every 24 hours, counted from the time you activated your eSIM. |
| Holafly | Per country, per region (Europe, Latin America, Cruise plans), and monthly global plans: Light, 25GB of data, $ 49.90USD/month; Unlimited, $ 64.90USD/month; Ultra, $ 90.95USD/month | Unlimited data plans are subject to a fair use policy, which may temporarily reduce speed in cases of unusually high usage to maintain network quality for all users. |
| Saily | Per country and per region, plus one global plan; by the gigabyte, unlimited, or both | The Unlimited plan gives you 5 GB per day at full 4G/5G speed, then keeps you online at 1 Mbps for the rest of the day — fast enough for navigation, messaging, and standard browsing. |
| Nomad | Per country, per region and global plans; by the gigabyte and unlimited | Once the daily allowance of 2 GB is used, data speeds are reduced (throttled) for the rest of the day. Depending on the specific plan, this reduced speed is approximately 1 Mbps or 2 Mbps. |
| Ubigi | Europe and World unlimited plans; monthly, annual, one-off, lifetime; unlimited, 60GB then 2 Mbps | Your unlimited data plan includes 60GB of full speed data, then optimized to 2 Mbps — this Fair Use Policy ensures a stable and fair connection for all users on the network. |
Rival cells quote each company’s published wording or briefly summarize it, while the Maya Mobile cells come from maya.net.
How Maya turns one install into every trip’s connection
Maya installs once and stays on your phone permanently. Every plan, whether 3, 7, 14 or 30 days, includes unlimited data in 165+ countries.
When a plan ends, the eSIM stays on the device, ready for the next trip. For each trip you only buy a new plan, with no reinstalling, and if you need more days you can buy another plan from the Maya app.
Tushar gave Maya five stars on Trustpilot in July 2026: “Using Maya eSIM was a smooth and hassle-free experience from start to finish. The installation and activation were simple, and I was connected almost immediately. Throughout my trip, the connection remained stable, with fast data speeds that easily handled maps, social media, video calls, and web browsing. One of the biggest advantages was the convenience of using an eSIM instead of swapping physical SIM cards. The available plans offered good value for money, and everything was easy to set up and manage through the app. Whenever I needed assistance, the support team responded promptly and was helpful. Overall, Maya eSIM delivered reliable performance, excellent convenience, and great value. I wouldn’t hesitate to use it again and would happily recommend it to anyone looking for a dependable eSIM for travel.”
FAQ
When should you install an Italy eSIM: before you fly or after you land?
Install before you fly. If the eSIM is installed before you arrive, set it as the primary Cellular/Mobile Data plan on arrival. The plan clock starts when you enable the Maya eSIM in phone settings, and a billing day is 24 hours from the moment the plan starts.
Which phones can use an eSIM in Italy?
Maya’s compatibility list, at maya.net/esim-compatible-devices, covers iPhones from the iPhone XR/XS series through the iPhone 17 series, including iPhone Air, SE 2 (2020) and SE 3 (2022), plus Samsung Galaxy, Google Pixel (Pixel 3 up to Pixel 10 Pro), Oppo, Motorola, Huawei, Nokia, Honor, Microsoft and Xiaomi models. Maya Mobile eSIM packages won’t work on a device missing from that list.
What if you need more days in Italy than your eSIM plan covers?
Buy another plan from the Maya app. You can extend your plan any time from the app, and plans can also be purchased at maya.net.
Can you use the same eSIM on your next trip after Italy?
Yes. The eSIM stays on the device after the plan expires, ready for the next trip, with no need to delete or reinstall it between trips. Maya recommends keeping it installed, and for the next trip you buy a new plan.
What should you do if your eSIM does not connect when you land in Italy?
Switch on the Maya eSIM and select it for Cellular Data. Then reset the data connection: enable Airplane Mode, wait 30 seconds, and switch it off again. Give the eSIM up to 15 minutes to authenticate and begin receiving 4G LTE or 5G data.
How do refunds work on a Maya eSIM plan for Italy?
You can get a full refund when no data has been used and you ask within 30 days of purchase. If the eSIM can’t be installed because the device is incompatible or carrier-locked, a full refund less payment processing fees is available on the same terms: no data consumed, request within 30 days of purchase. The Money Back Guarantee also covers a cancelled trip, a phone not compatible with eSIMs, an extra or unneeded data plan, and an eSIM that is unused or consumed no data.
What eSIM do you need for a cruise that stops in Italy?
You need the Global + Cruise plan, a separate purchase from the Global eSIM. The plan works across 20+ cruise lines, among them Royal Caribbean International, Norwegian Cruise Line and Carnival Cruise Line, and in 165+ countries.
Maya is one eSIM that you install once and use across 165+ countries, with unlimited data and a daily high-speed allowance at a flat price by trip length.
